Presentation Skills: What Is Your Message?

When you are preparing a presentation, one of the first things to do is to focus on your message.

Think of your message as the one thing you’d like the audience to remember from your presentation. State it in one sentence, if you can – think of it as fitting on a headline of a newspaper or a billboard.

What’s the one thing stated, succinctly, in one sentence, that you’d like the audience to take away from your presentation? Whether you are talking for ten minutes or an hour, what would you like the audience to remember?

If we were to interview the audience after your presentation and ask, “What was the point of that presentation? What was the message?” would they all say the same thing? They may describe it using different words, but in essence, it should be the same content.

We’d want them to say, “Well, the point of that was to understand the three reasons for not moving ahead with this project now.” Or,”Well, the purpose of that presentation was so he could explain his management philosophy, and how he’s going to lead the team.” Or, “The purpose of that was to explain the first quarter numbers, and why they are not as good as we expected.”

So before you start putting together your material, your outline, and your slides, it’s important for you to be clear on your message. State it in one or two sentences and write it on the top of your notes or outline.

Because, if you’re not clear about exactly what you’re trying to communicate, it’s going to be very difficult for the audience to understand it.

Ten Major Causes of Powerless Presentations, According To Your Strategic Thinking Business Coach

Every day in the business world there are millions of presentations made. Unfortunately too many of those presentations are “powerless.” In fact, we may even be so bold as to say a majority of those presentations are “powerless” due to one or more of ten major causes. In the opinion of Your Strategic Thinking Business Coach, the major causes of “powerless” ineffective and non-persuasive presentations are:

1. The presentation has no clear focused point. The point of the presentation is obviously “missing in action.”

2. The presentation lacks a logical and clear flow of ideas and the audience becomes lost, confused and unable to follow what is being presented.

3. The presentation is so detailed, fact filled and so overcrowded with technical terms that the meaning of the presentation is lost in what has become known as a “data dump,” which is an excessive and meaningless recital of data without a purpose or a plan.

4. The presentation is too long and not sensitive to the audience’s span of attention.

5. The presentation totally fails to indicate and convince the audience of some benefit from what is being presented. It fails to tell the audience what is in it for each of them and how they will benefit from what is presented.

6. The presentation is void of enthusiasm and persuasion. There is no call to action for the audience.

7. The technology with all the bells and whistles used in the presentation overshadows and overwhelms the content of the presentation.

8. The presentation totally ignores the needs of the audience. There is no consideration for what are the interests of the audience, what do they care about, what problems do they have, what frustrations they have, etc.

9. The presentation focuses on features rather than benefits.

10. The presentation environment has serious flaws related to the technical equipment, sound system, projection screen, lighting, timing, and the attire of the presenter.

Ten Major Causes of Powerless Presentations, According To Your Strategic Thinking Business Coach
By: J. Glenn Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance Group (TM)

Presenting Proofs for a Successful Automobile Rollover Lawsuit

All automobile rollover accidents differ in various factors such as the time and place where they occur, the law violated and presence of witnesses among others.

However, in all cases filed because of such accidents, the victims must always establish the extent of damages and losses that they have incurred as well as the liability of the other parties who has caused the accidents.

To establish the liability of the other driver in an automobile rollover case, a plaintiff must present in court some credible evidences that will prove that the defendant has been neglectful or has violated certain traffic rules. He must also give some proofs that he is not guilty of any fault.

The following are some of the methods on how to have proofs for a successful automobile rollover lawsuit:

Have a copy of the police report regarding the accident incidence – the recorded accounts of the police authorities who took charge in investigating the accident scene is very important in the court’s determination of liability. Thus, the victims may utilize a favorable police report in order to have a credible proof or evidence of the defendant’s misdemeanor.
Gather documents that are vital for case – the medical records of the victims also serve as vital evidences in an accident lawsuit. These proofs will serve as a basis for the judge in determining the amount of damages that the victims must receive.
Determine the law violations made by the other party – in this case, the victims must be aware of the law statutes that cover auto accidents. Some of the most frequent traffic rules that are violated by motorists are speeding, driving under the influence of alcohol and other illegal substances, beating the red light among others. The California law is very strict regarding the implementation of such traffic regulations. Thus, if the plaintiff has been very credible in disclosing the violation of the defendant, he will most likely to win his case.
Ask some witnesses to testify for you – although there are times that the police reports, medical records and victim’s testimony are enough to indict a wrongdoer, a statement coming from an actual witness of the rollover accident can augment the merits of the case.
Consult an automobile rollover lawyer – since this type of case involves legal matters, it is important to seek the assistance of a qualified legal counsel with the expertise in handling automobile accidents.
A lawyer has the capability to explain to you on how to acquire and present these proofs in court. Having competent advocate to rely on will further increase your chances of having a successful case outcome.