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The Importance of an Effective Homepage – How to Present Dynamic Website Content

Looking for a way to attract more attention to your website? Offer a fresh face and new content on a regular basis and you’ll find people will check back to see what’s new and you’ll have a tool to measure what attracts and what doesn’t. Here’s how to do it.

Your website homepage is your front door through which online browsers come to visit your business. Static, never-changing content is no more interesting to a returning visitor than a book they have already read. To keep your audience captivated and coming back you need to make your home on the web inviting and interesting.

Present a Dynamic Home Page

One way that you can present changing home page content is to design ten to twelve unique pages with different content and then rotate them every month. Take a couple of weeks to design different ideas and images. Create page promotions that include a message that is timeless or that has a seasonal or timely announcement such as “Holiday Specials.” When you consider different features for your home page and when it should be placed you’re forced to look closely at at your marketing strategy over a one year period. This will save you a lot of time since you then won’t have to think about your content through the year. It also allows you to plan your offers and gather the necessary content.

A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine. People want to see a home page that has different photos and content at least every month, preferably every week. You won’t want all of the content of your website to be featured on the page as this will overwhelm your website visitors. So choose one or two features to highlight each month. The rest of your website content should be well organized within the rest of the pages of your site. When you’re ready to update your home page you simply grab content from your internal pages. This way you’re not having to create new content. You’re just reorganizing your existing content so that it feels new to your visitors.

Don’t Change Your Home Page Too Often:

Even though you want your website to be new and dynamic you also don’t want to change it too often. People take comfort from their favorite websites and want them to be familiar. If you change your home page too often or too much you may create confusion or give people the feel that someone else has taken over your site. You could also compromise your positioning in search engines. So maintain some consistency.

When you make changes to graphics or content it shouldn’t make a major change to the way your website looks and feels. Regular visitors should be able to find the same information that they’ve always found on your home page and in the same place. As a rule, the headers and navigation tools on your page shouldn’t ever change without a complete redesign and announcing that to your visitors. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they’ll also learn to rely on your quality customer service. If you’re a small online business, gaining your customer’s trust is your most important step to success.

The Benefits of a Flexible Home Page

A flexible home page lets you test your off line marketing efforts. Before you spend money on a magazine or newspaper ad you can test it out on your website. You’ll be able to see how people react to the ad. It will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction. Web analytics software (Google Analytics is great and free to use) can provide you with this type of information. It will help you obtain marketing data that is detailed and precise. You can see which graphics people have clicked on as well as what web page they were on just before they left your website.

Once you’ve mastered the technique of updating your home page, while at the same time keeping the core content the same, you’ll be well on your way to recognizing the benefits of a flexible home page.

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Negotiation Skills – Winning As a Seller

Just as a buyer can employ certain tactics to strengthen her negotiation position and results, a seller can do certain things to benefit his position and results. It is learned negotiation skills that give a seller advantage and the consistent application of them will pay off over time.

In a previous article, I noted how the buyer in a negotiation usually has the upper hand, because there are more things a buyer can do to successfully conclude a deal. The reason for this is fairly obvious: a seller has a product or service they need to sell to make money, and in almost every market on the planet, there is substantial competition for that product or service. Buyers can always go elsewhere and try to get a better deal if they don’t like the one they are engaged in. It’s what makes selling anything a tough, tough job.

But, there are things a seller can do to help his position. Here we will discuss a few.

1. Make it clear you have the buyer’s best interest at heart.

This means be sincere and prove it. Using over-baked, cliche ridden lines about how much the you care for the buyer and will suffer a loss just to make her a great deal – does not cut it. Buyers see through this and it has the reverse affect of what most cheesy sellers are hoping for when they use this method. Buyers want to know the seller is there for something more than simply making money. Buyer’s understand why the seller is selling (to make money), so good sellers reveal to buyers there is more to it than just that. Communicating to the buyer that you love what you do, and giving them specific reasons why, will go a long way toward lessening the buyer’s concern that she will only be sold the most expensive product at the highest margin.

Make it personal. Tell the buyer you sincerely hope she will be coming back to see you on her next purchase because you hope to establish a strong, ongoing relationship. Few people are so hard nosed they will not react positively to a sincere offer of friendship. As a seller, you can make use of the natural human tendency to want more friendships. And if a buyer sees you as a friend instead of a huckster, she will benefit you with a sale and more to come.

2. Take a “Low Key” approach.

A low key approach is self-explanatory. It means “not high key”. A high key approach is talking a mile a minute, asking insincere questions, laughing inappropriately and too often, showing the buyer twice as much product as she needs to see and telling her twice as much information as she needs to know until she buys something… just to get rid of you. Interestingly, most people who go into sales naturally take this approach with buyers. And it usually does not work.

A low key approach is vital for a seller seeking to use negotiation skills to ensure a profitable outcome. This seller reminds the buyer he is there to assist her – not push her. He suggests products or services that may meet her needs and if they don’t, he will gladly refer her elsewhere. He reminds her he wants her to be happy, but not so that he makes a fat commission or profit, but so that she considers him a consultant, someone to whom she will come back to for counsel, or advice.

3. Apply the lever of time.

A buyer can negotiate like a bulldog. Usually a seller cannot. Again, this is because a buyer can usually walk if they are unhappy, whereas a seller must find another buyer if there is no sale. However, a seller does have the issue of time to his advantage.

Everyone has a limited amount of time. Nothing could be more obvious. Well, for a buyer, this has a cost, because if a buyer cannot make a deal work, she must go on to the next seller, and try again. And if that seller cannot make a deal or does not have what she needs, she must move on again. And again.

For most buyers, this a nightmare. Unless they are simply having fun with the buying process (and some people actually do), there is a strong likelihood the buyer simply wants to find the right product or service at the right price and get it done. Negotiating can be tiring and take away from other productive uses of one’s time.

A clever seller keeps this truth in mind at all times. He will engage with the buyer in every way possible, giving her total focus and attention and immersing her in the process of buying as much as he possibly can, for as long as he can, so that she will not be inclined to end the process and go somewhere else and start the whole thing over. As a seller, you remind the buyer how much she has learned about your product or service, how much you have devoted yourself to working through the deal, and how much more you are willing to do to see a beneficial result for both parties.

Now some sellers push this concept by claiming deadlines, such as a sale ending in 10 hours, or competition, such as another buyer who is waiting to make an offer on the same product, but often these are disingenuous methods of pushing buyers to buy before considering further. These methods may work, but if they are false, and a buyer learns of it, you may lose a customer for life. It is better to be straightforward, and tell the buyer about something imminent if it is true, but never use it to push buyer to a decision.

Just as a buyer can make productive use of negotiating skills, a seller can employ methods to give him a greater likelihood of success. Negotiating is a crucial element of buying and selling almost anything, and those who know the principles are most often the ones who realize the profitable deals.

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Samsung U Series Vs Samsung G Series – Presenting A Modern Outlook

The Samsung is a renowned brand in the mobile phone market and is known for offering mobile phones with user-friendly features and sophisticated technologies. Providing different gorgeous looking mobiles ranging from slider phone to music phone and smart phone to sophisticated camera phone, it is competing with leading brands like Nokia, Sony Ericsson to produce high-grade mobiles. This South Korean giant is presenting a wide array of U-Series and G-Series phones with high-resolution screens, camera, in-built media player, internet connectivity and lots more. It is credited for bringing tremendous growth in the communication domain and these mobile phones have brought revolution in the mobile telephony world.

The different U-Series and G-Series mobile phones are appealing with slim and sleek design. These high-end mobile handsets are fashion and technological quotient for the customers with latest features like exquisite camera, swift internet connectivity, impressive displays, music players, memory expansion options, document viewer, TV Output, handwriting recognition function and lots more. Online shopping portals present different models of Samsung mobile handsets in varying ranges. You can choose from the ultra-slim phones from the extensive range of handsets.

The U-Series and G-Series mobile handsets have excellent capabilities to meet personal and business needs. These mobile phones built with 3G technology for faster internet access, camera with auto flash and optical zoom, multimedia messaging like SMS, MMS, MP3 player, FM radio, Bluetooth, GPRS, XHTML and Embedded Java technology. These handsets are available at cheapest prices with several free contract deals like 12 months free rental, 18 months free rental. Select one and enjoy photography, internet surfing, unlimited free calls and text messages.

The Samsung is recognised for introducing innovative features in latest mobile phones which are more technologically sound than other mobile phones available in the market. Featuring enormous imaging and entertainment capabilities, it offers a remarkable mobile experience. The Samsung G800 is very similar to mini-computer ensuring brilliant 5 mega pixel camera to capture beautiful moments. It has digital zoom, in-built flash and auto focus to take images and videos anytime or anyplace. The mobile also support in-built memory, music player, and wireless connectivity. The Samsung G600 is a classic slider handset by Korean giant. It works on a flat sliding mechanism with friendly opening and closing options. It is easily operational and quite handy. Weighing 105 gms, it has wide 2.2 inch screen, 5 mega pixel camera with LED flash and 4 X digital zoom, in-built picture editor, video recording, FM radio, 55 MB internal memory, music library, Bluetooth, Quad Band, GPRS, USB, WAP 2.0 XHTML, Net Front HTML, TV Output, mobile printing, all making it an impressive handset.

The Samsung U600 and Samsung U700 are the latest handsets in the U series mobile phones. They cater to the second generation Ultra Edition handsets. The Samsung U700 includes 2.2 inch wide screen, VGA camera, video calling, superior 3 mega pixel camera with integrated focus, flash and 4 x digital zoom, music player, 20 MB in-built memory, HTML browser, Java MIPD 2.0, GSM, EDGE, GPRS, UMTS, HSPDA, Bluetooth and Micro SD expandable memory. The music player inside the phone supports all music formats like MP3, AAC, and the real formats. The Samsung U600 has 3.2 mega pixels camera to capture crystal clear images and video shoots. It has 262,144 colours display and music player having excellent sound quality. The Samsung U100 is a powerful mobile phone with excellent multimedia features. It has 3.0 megapixel camera and 70MB memory for storing unlimited songs, files, music and videos.

Samsung U-Series and G-Series have blend of style and technology. The members of this series namely Samsung U100, U600, U700, G600 and G800 boast of grace and great functionalities. By their magnetic looks and unique features, these mobile handsets are successful in impressing the customers. These handsets with powerful music features, gaming offers and downloading options attract phone lovers to go for it.

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