Mapping Your Mind – And Your Presentation

Have you ever had a prospect call and ask you to give a training seminar on a topic that you have not taught before? We all have our own ways of preparing for an important presentation. Some make detailed outlines, some use slides and build their presentations around that, and some just wing it. As someone who has given countless presentations in business settings, I personally find that mind maps are an effective preparation tool-whether you’re planning a presentation, a project, or the next five years of your career.

Mind maps are visual diagrams that feature words or ideas linked to a central theme. For instance, say you’re planning a presentation on networking skills. Networking skills would be the central idea on your mind map.

To create a mind map, draw a circle in the middle of a blank piece of paper and write your topic in the circle. Now brainstorm all the topics that fall under that category. Let this be a free-flowing exercise. You won’t necessarily use everything you put down.

For example, here are four topics that you might cover in a networking session: conversation starters, small talk, open-ended questions, and listening skills. For each major category you come up with, draw a line from the circle. If you imagine your circle as a clock, you would draw a line at 12, at 3, at 6, and at 9 o’clock for these four topics. If you have more categories, draw more lines. Once you have all your categories listed, branch out into more specific aspects for each individual topic.

Intrigued? Here are some tips to follow when using a mind map.

Use mind maps to help you stay organized. Because mind maps are more visual and intuitive than linear outlines, they help you see the flow of your presentation. This way you can avoid unnecessary tangents and stay on topic.

Don’t try to cover too much material. You want to keep your audience engaged and give them their “money’s worth,” but there is such a thing as overdoing it. Don’t bite off more than you can chew by barraging your audience with tons of information or trying to cram in so much that you rush through the important points. It’s better to cover a few things thoroughly than to cover several things in a rush. Your mind map will help you determine how much content you’re dealing with and keep your presentation tight and focused. When you see too many offshoots springing from your central topic, it’s time to home in on the most relevant points.

Distinguish between “need to know” and “nice to know.” When you’ve realized that your presentation is running long, it can be a headache trying to figure out where to cut the fat. When I face that issue, I take a close look at my mind map and categorize topics according to their importance. “Need to know” information is anything completely relevant to the topic at hand-concrete points that I should share with my audience. “Nice to know” information, meanwhile, includes things that are interesting and may be relevant but aren’t crucial. By marking your mind map accordingly, it becomes clearer which details can be weeded out. You can even begin a new mind map based on what’s left so you can sharpen your “need to know” presentation.

Next time you have a presentation to prepare for, consider creating a mind map. It really can make a huge difference in keeping you organized and on topic.

©2010 Professional Image Management

By Juanita Ecker

Learn to Negotiate

People negotiate everyday. The art of negotiating is part of life. People start negotiating since they are small. Every decision taken as long as some else is involved is a negotiation. People negotiate because they need something, so it is important to learn how to negotiate properly and how not to get the other person upset. In the business world the difference between winning and losing has to do with the way business people negotiate.

Negotiating is placing a request not a demand. When business people demand something they might get it at that moment, but it will certainly come back with an unreasonable demand from the other party. Learn to request and you will notice how your negotiating skills improve.

Negotiating is learning to listen. Businessmen have to attempt to understand the other party and find out what they need and what their expectations are. When negotiating listen and do not interrupt, and most important understand what is being said. Telling people what to do will eventually have a payback: people will do what ever they want and not listen to you as well.

Before negotiating it is very important that you understand what you need. If you do not understand your needs you cannot request others to do something. When you understand what you need and not what you want, you will certainly have an advantage for you in the negotiating process.

Do start negotiating if you are angry. When you are angry you loose. When you are angry you might not even know what you need, so it is very unlikely that your needs will be met. Anger reduces your ability to think clearly and your reasoning skills.

As mentioned before it is important to listen. When you listen properly you will understand the needs of the other party. When you understand your needs and the needs of the other party then you have a huge advantage in the negotiating process.

During the negotiation it is important to be calm, show interest and show empathy. Be prepare to ask question, when you do you will in turn receive answers and will better understand the issues involved.

Place yourself in the chair of the other person. When you do so you will better understand what is going on, you will ask the right questions and most important you will get their cooperation.

Be interested in the person and in their concerns. When you are really interested it is easier to listen, you will understand them better and in turn will come out with an effective negotiation.

It is very easy and simple to negotiate, as long as you make a conscious effort and follow the points mentioned above you will be able to fulfill your needs and come ahead in the process.

The Importance of an Effective Homepage – How to Present Dynamic Website Content

Looking for a way to attract more attention to your website? Offer a fresh face and new content on a regular basis and you’ll find people will check back to see what’s new and you’ll have a tool to measure what attracts and what doesn’t. Here’s how to do it.

Your website homepage is your front door through which online browsers come to visit your business. Static, never-changing content is no more interesting to a returning visitor than a book they have already read. To keep your audience captivated and coming back you need to make your home on the web inviting and interesting.

Present a Dynamic Home Page

One way that you can present changing home page content is to design ten to twelve unique pages with different content and then rotate them every month. Take a couple of weeks to design different ideas and images. Create page promotions that include a message that is timeless or that has a seasonal or timely announcement such as “Holiday Specials.” When you consider different features for your home page and when it should be placed you’re forced to look closely at at your marketing strategy over a one year period. This will save you a lot of time since you then won’t have to think about your content through the year. It also allows you to plan your offers and gather the necessary content.

A web developer can put your home pages on a rotating script or use an automatic timer. You can then rotate your home pages to highlight a new tip every month or to promote a featured product. The home page of your website is much like the front cover of a magazine. People want to see a home page that has different photos and content at least every month, preferably every week. You won’t want all of the content of your website to be featured on the page as this will overwhelm your website visitors. So choose one or two features to highlight each month. The rest of your website content should be well organized within the rest of the pages of your site. When you’re ready to update your home page you simply grab content from your internal pages. This way you’re not having to create new content. You’re just reorganizing your existing content so that it feels new to your visitors.

Don’t Change Your Home Page Too Often:

Even though you want your website to be new and dynamic you also don’t want to change it too often. People take comfort from their favorite websites and want them to be familiar. If you change your home page too often or too much you may create confusion or give people the feel that someone else has taken over your site. You could also compromise your positioning in search engines. So maintain some consistency.

When you make changes to graphics or content it shouldn’t make a major change to the way your website looks and feels. Regular visitors should be able to find the same information that they’ve always found on your home page and in the same place. As a rule, the headers and navigation tools on your page shouldn’t ever change without a complete redesign and announcing that to your visitors. Change content and images with other content and images while maintaining the sites original functionality. Home pages that are consistent lend a feeling of comfort to users. If your customers learn to expect consistency they’ll also learn to rely on your quality customer service. If you’re a small online business, gaining your customer’s trust is your most important step to success.

The Benefits of a Flexible Home Page

A flexible home page lets you test your off line marketing efforts. Before you spend money on a magazine or newspaper ad you can test it out on your website. You’ll be able to see how people react to the ad. It will let you determine which featured products attract the most interest. You can also determine which graphics generate the most attraction. Web analytics software (Google Analytics is great and free to use) can provide you with this type of information. It will help you obtain marketing data that is detailed and precise. You can see which graphics people have clicked on as well as what web page they were on just before they left your website.

Once you’ve mastered the technique of updating your home page, while at the same time keeping the core content the same, you’ll be well on your way to recognizing the benefits of a flexible home page.